The Rise of +EV Betting: Why Sharp Bettors Use Expected Value Strategies
In the world of sports betting, +EV (positive expected value) betting has become one of the most widely used

In the world of sports betting, +EV (positive expected value) betting has become one of the most widely used strategies by professional and sharp bettors. Unlike casual gambling, where bets are often based on gut feelings or team loyalty, +EV betting is a mathematical approach designed to identify wagers that offer long-term profitability.
The popularity of +EV betting has surged in recent years, thanks to the rise of digital betting platforms, data analytics, and algorithmic modeling. With access to real-time odds, historical data, and betting tools, modern bettors have the ability to analyze where sportsbooks may have mispriced a line and capitalize on those inefficiencies. According to industry research, bettors who consistently apply +EV strategies can increase their long-term return on investment (ROI) by 5-10%, compared to those who rely purely on traditional methods.
As sportsbooks continue to sharpen their odds, finding +EV opportunities is more important than ever. Whether you’re a casual bettor looking to take a smarter approach or a professional seeking the best market edges, understanding how expected value (EV) works is key to long-term success in sports betting.
How +EV Betting Works
Expected Value (EV) is a measure of how much you can expect to win or lose on a bet over the long run. If a bet has positive EV (+EV), it means that, mathematically, it should be profitable over time. If a bet has negative EV (-EV), it means the odds are not in your favor and will likely lead to losses in the long run.
To calculate EV, you need to consider:
- The probability of winning the bet (implied odds vs. actual odds)
- The potential payout if you win
- The potential loss if you lose
Here’s a simple example:
- You find a bet with odds of +150 (2.50 decimal) on a team that you believe has a 45% chance of winning.
- The sportsbook implies that the team has a 40% chance of winning based on their odds.
- You bet $100 on this outcome.
To calculate EV:
(Win Probability x Win Payout) – (Loss Probability x Loss Amount)
= (0.45 x $150) – (0.55 x $100)
= $67.50 – $55
= +EV of $12.50
Since the expected value is positive, this bet would be profitable over the long run if consistently placed under similar conditions.
Other Profitable Betting Strategies Used by Professionals
While +EV betting is the foundation of profitable sports wagering, several other strategies are frequently used by sharp bettors to gain an edge over sportsbooks.
Arbitrage Betting
Arbitrage betting involves placing bets on all possible outcomes of a game across different sportsbooks, guaranteeing a profit regardless of the result. This is done by finding discrepancies in odds between bookmakers and capitalizing on those price differences. While sportsbooks may limit or restrict arbitrage bettors, those using crypto sportsbooks like bet105 can avoid such restrictions.
Line Shopping
Line shopping is the practice of comparing odds across multiple sportsbooks to ensure you are getting the best possible price. Even a small difference, like betting at -102 instead of -110, can have a massive impact on long-term profits. Bet105 offers reduced juice, making it one of the best options for line shoppers.
Bankroll Management
One of the biggest mistakes bettors make is failing to manage their bankroll effectively. Professionals use flat betting or Kelly Criterion strategies to ensure that each wager is appropriately sized based on their risk tolerance. Proper bankroll management prevents unnecessary losses and maximizes profitability over time.
Why bet105 is the Best Sportsbook for +EV Bettors
Most traditional sportsbooks work against sharp bettors by limiting professional players, adjusting lines aggressively, and charging high juice. bet105 takes a different approach, providing better odds, reduced juice, and unrestricted betting limits — perfect for +EV bettors looking to maximize their profits.
What Makes bet105 Stand Out?
- Reduced Juice for the Best Odds – While most sportsbooks set standard lines at -110, bet105 offers reduced juice odds, often as low as -102/-102 on major markets, allowing bettors to extract more value from every wager.
- No KYC & Maximum Privacy – Unlike mainstream books, bet105 allows bettors to wager anonymously with no verification process, ensuring financial privacy and security.
- Crypto-Only Transactions – With instant deposits and withdrawals, bet105 eliminates banking restrictions, making it easier to move funds quickly for betting opportunities.
- Winners Welcome Policy – Many sportsbooks limit or ban profitable bettors. At bet105, winning players are encouraged, making it an ideal platform for professionals and high-stakes bettors.
By offering industry-leading odds, fewer restrictions, and fast payouts, bet105 is one of the best sportsbooks for bettors who rely on +EV strategies to gain an edge.
Frequently Asked Questions
Why is +EV betting important?
+EV betting ensures that your wagers are mathematically profitable over the long run, rather than relying on luck or intuition. It’s the strategy that separates casual bettors from professionals.
How do I find +EV bets?
You can find +EV bets by comparing sportsbook odds, identifying market inefficiencies, and using statistical models to assess true probabilities. Crypto sportsbooks like bet105 offer some of the best opportunities due to reduced juice and competitive odds.
How does reduced juice improve +EV betting?
Reduced juice lowers the sportsbook’s cut, meaning you keep more of your profits on every bet. At bet105, odds as low as -102/-102 on major markets create more +EV betting opportunities.
Does bet105 limit professional bettors?
No. Unlike most sportsbooks, bet105 welcomes professional bettors and does not restrict or limit winning players.
Is crypto betting better for +EV bettors?
Yes, because crypto transactions are faster, anonymous, and unrestricted by banks. This allows +EV bettors to move funds quickly and capitalize on the best odds available.
For bettors looking to maximize their long-term profitability, choosing the right sportsbook is just as important as selecting the right bets. Take your betting to the next level with bet105—where sharp bettors are welcome, and the odds are always in your favor.